Pitch Reviewing

One of the most important parts of the iteration process is the collaboration that one has with its viewers/consumers. I wanted my comments on fellow peers’ digital artefacts to be useful and beneficial to their overall progression. Below are the three digital artefacts I have commented on and a brief overview of their ideas and the information that I presented to them. 
Bennett Parkinson: The Little Fellas Project 

Available at: https://bennettjparkinson.wordpress.com/2020/03/17/the-little-fellas-project-pitch/

The Little Fellas Project is a collaborative digital artefact in which Bennett will promote other people/brands, and he will do the same via video. 

In all honesty, Bennett’s DA video was quite brief and what he did talk about, I knew really nothing about on a deeper level. So to deepen my own understanding and to be able to assist Bennett with my comment, I decided to research his overall goal, which is what I found to be “cross-promoting”. Essentially cross-promoting is a marketing technique where two parties promote each other and the goal is to mutually benefit from this process. 

In order for Bennett to achieve successful cross-promoting, I decided to pose some questions for him to think about, which involved what specific direction or genre he was thinking of heading in, and the possibility that the cross-promoting wouldn’t be beneficial for both parties. From the perspective of an outsider, I wanted to give Bennett questions to make him think about particularly grey areas of his digital artefact instead of saying what I didn’t like, or didn’t understand about it. 


Christina Nedic: The Fashion Forecast

Available at: https://christinasblog976380930.wordpress.com/2020/03/19/the-fashion-forecast/

A contrast to Bennett’s digital artefact was something that I engage a lot with. And that’s fashion. Christina’s pitch is looking to explore potential ways in which fashion will evolve in the future and in what ways it will do so, such as augmented reality and various technological changes. She will conduct this through several blog posts. 

Knowing a decent amount about the topic, I wanted to give Christina access to sources that I would think she hasn’t seen before, such as the two companies that are taking the next step forward into the future of fashion that I mentioned within my comment. Through my own experience, having examples to base work around is the easiest way to build a deeper insight and understanding, rather than occupying your valuable time with heavy reading that sometimes isn’t beneficial to your topic. 

Aysha Kate Morrison: The Response To… 

Available at: https://lifeofaysha.wordpress.com/2020/03/20/bcm325-digital-artefact-pitch/

“The Response To…” is a digital artefact that will be conducted through several videos. The content of the videos will be referring to fake news and how certain topics and events have been influenced and affected by fake news. 

In the midst of Aysha’s pitch video, I recalled a video that I had watched that embodied the power of fake news from VICE. To summarize, London’s #1 restaurant on Tripadvisor didn’t even exist. This shows the power of the media and the fine line between real and fake online. Again, I didn’t want to give Aysha an example that I thought she would already know about such as Donald Trump’s fake news spiel or virtually any Daily Mail article. 

I think the digital artefact itself has a very strong base and I believe that giving secondary tools in the form of examples is an excellent way to maintain this.



Adonis- The future of Gaming #bcm325

I started thinking of ideas for a digital artefact by listing the things I enjoyed doing, and then out of those things, I thought of what I could change to make better for the future.

And I concluded with gaming. YAY!

I’ve always been a console gamer, but i’ve had many opportunities where I stop and think of how much plastic i’m unwrapping when opening a new game, or wondering why all games simple can’t be on all consoles. There will be no Playstation v Xbox v PC rivalry. And you don’t have to go and spend a ridiculous amount of money on a Playstation console if you want to play The Last of Us but you only have an Xbox.

I knew in a second that changing those things that i’ve been so accustomed to would change my life in a heartbeat, so of course it would change the technological future and the future of the planet.

I found it difficult to stick to the 2 minute time frame for this video, due to the amount of information I had stored in this little brain of mine, so i’ll kindly add a brief production timeline below of how I plan to execute my digital artefact.


Week 4-5:

-First wave of interaction with audience. Ask lots of questions.

Week 5-6:

-Start researching additional logistics surrounding the execution of the DA. Look at various sources, both academic and non-academic.

-Start the iteration process. If something isn’t clear, go back to the audience with other questions.

Week 6-7:

-Start making more concise connections between primary and secondary research.

Week 8:

-BETA presentation

Week 9,10,11:

-Finalise the research that has been conducted.

Week 13:

-Present final DA

BCM313- The class to break all barriers

BCM313 was the masterpiece I truly didn’t know that I had to see. But when I did, a whole lot of things made sense and even more was revealed to me than I ever could imagine. Every class was thought provoking, sometimes confronting, and ALWAYS inclusive and I think I not only speak for myself, but I also speak for the rest of the class.

If I was to say what I learnt the most, it would be between two things. The first, is how extraordinary a bunch of highly stressed, and probably super broke uni students can be when put in a class with a non-traditional, accepting and thought provoking tutor like Kate. In all honesty, I don’t think I’ve ever seen Kate’s teaching technique and I unfortunately don’t think I ever will again. She makes us students want to come to class and even if i’m not feeling like I want to ask questions that day, I’m there with open ears, despite my usual lack of concentration and attention span in my daily life. And the all so quiet Giverny, who I haven’t said a word to all semester but has impacted me more than she probably thinks. The night after my in class presentation Giverny had sent me a message telling me how much she enjoyed the subject of my presentation. I couldn’t help my “aw this is so sweet” that came out of my mouth at work that night. She didn’t have to send me that lovely message. But she did. And it makes me want to do what I love even more.

The second thing that I learnt the most about and that surprised me was that if you do a task that you don’t like the layout of, for example an essay, and you do it your way, you will fall in love with assessments. I never thought i’d be saying that. Kate and Giverny gave me the ability to do a video rather than the traditional essay and presentation layout and I am SOOOOO grateful. Some people love essays and can structure their words in a way that is amazing and incredibly articulate, but I find that I struggle. So executing the tasks in a visual story form was by far a strength in comparison. So thank you for giving me the opportunity.


If you’re about to progress in BCM313, I have some advice for you….

First of all, be excited. This class will blown your brain. Just let it.

Second of all, If you have something to say, say it.

Thirdly, if you suck at remembering names, this is the class that will stop you right in your tracks.


I would say good luck, but you don’t need it.

So i’ll say that I hope you can absorb as much information as you need to learn and to have a whole new outcome on something. However big or small.


Love Emma x



A storyline of video games.

My digital artefact:

In three portions:


1st portion: Podcast.


2nd portion: Profile video.


3rd portion: Progress of female video game characters.




The beginning to end process of my digital artefact is vastly different than what I anticipated. I found the iterations and changes that occured to be quite immediate, whether that is in reference to the choices I made in my own head about the direction, or the physical direction that it was taking. 

Firstly, I create a podcast. I came to the conclusion very early on that I don’t actually listen to podcasts because I find that they are quite boring to listen to majority of the time. So why was I wanting to keep creating podcasts for my digital artefact? Turns out, I didn’t and I quickly stopped taking that route for this digital artefact. And what I did next was in my opinion, more engaging and cinematic, rather than just listen to unfiltered audio about my topic. 

What I did for the next portion of my digital artefact was share two videos. One explaining the stories of two female gamers experience with the lack of female video game characters, and then another video was of myself, showing the other side of the lens on my topic. That is, the progression of equality through video game characters and the new games that contain female protagonists within them. Although the two videos had relatively different styles, I wanted something different with each of them on purpose, so viewers didn’t get bored of the content and I was able to portray a different overall theme within each of them. 

Within the video “LACK OF FEMALE VIDEOGAME PROTAGONISTS- A FILM WITH ROMY AND LARA” I had done background research on the topic of the lack of female video game characters and was actually left wondering whether the two females in the video would clarify or challenge the notions I had read about while doing my research. All the sources that I had read, mentioned just how much of a lack of diversity there is within video game characters, but this didn’t seem to be as much of a problem with my two subjects as it was to the authors of the sources. This may be due to my choice in subjects or it could simply mean that the actual female gamers themselves don’t care as much, but either way, it was interesting to see the contrast between the two. 

The final portion of my digital artefact was titled “A different lens on the lack of female video game characters”. I wanted to include this into my digital artefact because I thought it was important to exhibit multiple sides to this topic. Not only is this due to my fear of bias, but I thought that it would be quite interesting to display future games and the patterns that exist in regards to female video game characters.

Emmapazphotography-  A contextual essay by Emma Pazarkoski 501744

Emmapazphotography is an Instagram account open to the public that is dedicated to the display of my own photography and videography work. 


I found that the most important and integral reason for me to develop this digital artefact was to have a portfolio for my photography/videography that is easily accessible to my future employers/clients. Instead of walking around with a printed, bulky portfolio that is easily damaged and harder to handle, Instagram provides a platform to have a portfolio that is a lot more mobile and everything can be displayed in one location that is familiar to most  as Instagram has 1 billion active users to date. And no, i’m not the only person to have thought of this either… many photographers and videographers will use social media in order to showcase their work and use Instagram as a mobile portfolio, as you can see through the following profiles of local photographers/videographers Ainslee Burke and Kiama duo Two Folk Films


Instagram is based on aesthetics… so of course, if you have better photos and a better profile layout, you will get more followers in comparison to someone who has an ugly feed (for the most part). So based on this, I wanted to post what I thought to be my strongest images in order to gain more traction and showcase my abilities to the fullest extent. 


Besides displaying my own work, I wanted to use emmapazphotography to promote people who may not have had the opportunity otherwise. What I mean by this is, I don’t take photos of models or people who are in front of the camera professionally. I thrive in showcasing the photos/videos of individuals who do not necessarily fit the generic “model” stereotype. 


Another imperative part of being a part of the Instagram community is post consistency. Consistency really helps out with following as I have seen with my personal account, but when it comes to taking photos of other people for emmapazphotography, especially being a full-time university student with two additional jobs, it becomes extremely complex to book a shoot with another individual. So this lack of time has severely put a downer on my digital artefact growth. 


In my opinion It’s hard to make iterations of your own brand when it comes to photography/videography.  The reason being is that working in this field, you have to establish your own style. Whether you want to adapt this style to what is “trending” is up to the individual, but I believe that it’s almost watering down your distinctive brand if you are simply mimicking what the public wants. 


There are many inspirations that started the evolution of emmapazphotography and were an integral part of finding the style and patterns that I wanted to work with. E.T. Rouleau is a photographer/videographer based in Wollongong who I have personally worked with before, but I happened to be in front of the camera rather than behind. He works with aesthetics and plays with the overall layout of his profile as shown within the image below. 
Screen Shot 2019-10-28 at 1.51.28 pm.png



On a larger scale @josephyates_ on Instagram is based internationally, with a way larger following, and an enormous equipment budget to match. Overall, Joseph is more developed both as a creative and as a social media platform collaborator. I find that his use of both photography and videography on his profile is a major influence on my own work and profile layout. 

Screen Shot 2019-10-28 at 2.00.38 pm.png

Taking myself out of the equation, in its simplest form, I wanted emmapazphotography to be something that people like to look at. I want it to be a profile that people want to follow so they have aesthetically pleasing images on their feed and continue to like the content i’m bringing to the public. 

Screen Shot 2019-10-27 at 2.43.05 pm.png


At the beginning of my digital artefact, I went through my photograph archives and decided to post photos that I had already taken. I didn’t put much thought into what I necessarily wanted my feed to look like, I just knew that I needed to start with something. So I uploaded an array of different photos including portraits, landscapes and other creative endeavours that I had been apart of.  

Screen Shot 2019-10-28 at 2.10.40 pm.png

As I continued on, I found that I wanted to stick more with the human aspect of photography and videography and steer more in that direction. I thought more about how photos looked alongside each other and used the IOS application Plan to preview the layout of my Instagram. 




In doing so, i’ve been able to develop my profiles aesthetic appeal to a higher degree, thus creating a larger following and increased interaction with my work. 

                         First image I uploaded.                   Most recent upload. 


This particular iteration follows a quote by Zappavigna (2016) closely: “A user’s stream of images is an unfolding construal of identity in which the particular phenomena photographed are a presentation of personal style”. The more I continued to upload, the more I found what type of feel and content I wanted to produce. 

Not only has my content changed, but the intention of my content has also changed. It has gone from initially just uploading images in order to show my photography in a different place other than my personal profile, to using it as a portfolio and looking at a progressive longevity of the profile instead of short term. Instagram is being used in museums and I want my Instagram to be looked at like a museum in itself. 




I’ve personally used hashtags to promote my photos on my personal Instagram many times. Why do people do it? To put simply… it works. And this is the reason why I chose to use it for my digital artefact Instagram profile too. I started off by typing into Google “Most popular Instagram hashtags” and then used those in my captions. And although this worked in gaining additional likes, it dawned on me that this might not be the best approach. The reason being is that because I was using the most popular hashtags, my photos will diminish extremely quickly because there are so many people using the same hashtags as I am. As suggested by Giannoulakis and Tsapatsoulis (2016), selecting hashtags that heavily describe your image content could eliminate training points but are more effective for targeting a particular region. I want to be able to use hashtags that accomodate all regions, rather than try to accomodate a specific one. So what I decided to do was use relatively popular hashtags that will still give me traction, but not the “most popular” ones known to Instagram. 


As mentioned previously, my feedback and social interactions have increased on the profile, which are also attributed to the change in the way I utilize hashtags. 




One of the most important strategies for Instagram profile growth is being consistent with your content generation. And this is one thing that I have not yet mastered. In all honesty, I find posting consistently extremely difficult to do and this is due to a variety of different reasons such as time constraints, lack of motivation to shoot or edit, making use of other obligations or providing more effort to my personal account. In saying this, I actually attempted to be consistent with my work, but this only lasted for a few days. Due to the fact that I hadn’t maintained the consistency, I didn’t receive a lot of results in terms of additional likes or comments, but this is something that I expected in the outcome. For my future posting, I want to plan when i’m going to post in more detail, and I believe the easiest way for this to be achieved is by doing more shoots, thus having more photos to be able to edit and post. 


Instagram Highlights:


At the beginning stages of my digital artefact, I didn’t have any intentions to use the highlights tab on my profile. Essentially, the highlights portion of Instagram allows you to put photos and videos into categories and titles of your choice, as displayed below. 

Screen Shot 2019-10-28 at 5.32.49 pm.png

But after not liking the visual appeal of posting videos onto my profile, I decided I needed to put them elsewhere and the highlights tabs seemed to be the perfect fit. Within my “WONDERS” highlights tab on my profile, I have videos capturing the  subjects of the images I post, with their Instagram names captioned to promote their profiles. I have received extremely positive feedback in doing so, but all of the feedback has been verbal, not online. Regardless of the location of the feedback, it still means that people are liking the addition to the profile and I will continue to utilize this with new subjects. 


Overall, I think the iterations to my digital artefact have given me the foundation to further my Instagram profile. Through consistency and promotions, I hope to see my profile grow steadily into the future. 




App Store. (2019). ‎Plann + Preview for Instagram. [online] Available at: https://apps.apple.com/au/app/plann-preview-for-instagram/id1106201141 [Accessed 28 Oct. 2019].


Giannoulakis, S. and Tsapatsoulis, N. (2016). Evaluating the descriptive power of Instagramhashtags. Journal of Innovation in Digital Ecosystems, 3, pp.114-129.


Instagram.com. (2019). Australian & NZ Photographer (@ainsleeburkephotography) • Instagram photos and videos. [online] Available at: https://www.instagram.com/ainsleeburkephotography/ [Accessed 28 Oct. 2019].


Instagram.com. (2019). E.T. Rouleau✌️🙏📸🎥✒️🇨🇦 (@e.t_rouleau) • Instagram photos and videos. [online] Available at: https://www.instagram.com/e.t_rouleau/ [Accessed 28 Oct. 2019].


Instagram.com. (2019). Joe Yates (@josephyates_) • Instagram photos and videos. [online] Available at: https://www.instagram.com/josephyates_/ [Accessed 28 Oct. 2019].


Instagram.com. (2019). Two Folk Films (@twofolkfilms) • Instagram photos and videos. [online] Available at: https://www.instagram.com/twofolkfilms/ [Accessed 28 Oct. 2019].


Manovich, L. (2016). Subjects and Styles in Instagram Photography (Part 2). [online] Available at: http://manovich.net/content/04-projects/093-subjects-and-styles-in-instagram-photography-part-2/lm_instagram_article_part_2_edited.pdf [Accessed 28 Oct. 2019].


Weilenmann, A., Hillman, T. and Jungselius, B. (2013). Instagram at the Museum: Communicating the Museum Experience through Social Photo Sharing. [online] Available at: https://s3.amazonaws.com/academia.edu.documents/31282257/Instagram_at_the_museum.pdf?response-content-disposition=inline%3B%20filename%3DInstagram_at_the_Museum_Communicating_th.pdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAIWOWYYGZ2Y53UL3A%2F20191030%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20191030T095916Z&X-Amz-Expires=3600&X-Amz-SignedHeaders=host&X-Amz-Signature=965b9f10aa815cf339c2661488c634da1100788b11d0786b24613f06a6a75e51 [Accessed 30 Oct. 2019].


West, C. (2019). 17 Instagram stats marketers need to know for 2019. [online] Sprout Social. Available at: https://sproutsocial.com/insights/instagram-stats/ [Accessed 28 Oct. 2019].


Zappavigna, M. (2016). Social media photography: construing subjectivity in Instagram images. Visual Communication, [online] 0(0) 1–22. Available at: https://s3.amazonaws.com/academia.edu.documents/45895602/VCJ643220.pdf?response-content-disposition=inline%3B%20filename%3DSocial_media_photography_construing_subj.pdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAIWOWYYGZ2Y53UL3A%2F20191028%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20191028T033528Z&X-Amz-Expires=3600&X-Amz-SignedHeaders=host&X-Amz-Signature=133cb2df24dd6e5128264d28e34ac585a72a119f79196e52e6e2ef9b44d10efd [Accessed 28 Oct. 2019].



How do you interview someone you know?

You sit down with your pen to paper, or camera to subject. 

You ask questions and they answer.



But then there’s a tiny little thing called bias. And another thing called predetermination. And both of those combined make interviewing someone you know a lot harder than a stranger. 

When interviewing someone you know, you already go into an interview expecting what they are going to say, whether it’s at the forefront of your mind, or trapped deep in the back with what you had for dinner last Thursday or the colour of the car that was next to you at a red light. Regardless, more often than not, you expect a specific outcome. 

Within my project with my grandma Marica, I did exactly this. I had thought about the answers she was going to say before I had even asked the questions. In my opinion, the difference between distancing yourself from the expectation once asking the questions and not, is a big one. The reason being is that if you let the person you know speak without putting in your own bias and your own expectations, the answers are going to be more genuine, and not just a by-product of the information and phrases that you have fed to the interviewee. 

Unfortunately for me, I stepped into this trap. After reflecting on the reasons as to why I did this, I came to the conclusion of the language barrier. My grandma speaks English, but to a certain degree. This is the same with my ability to speak in my grandma’s native language, Macedonian. I found that because I was worried she wouldn’t understand my questions, I would phrase them in a way that I thought would make them easier for her to answer, but in doing so, I put a completely biased construction to my questions and therefore, her answers. Although this wasn’t the case with all my questions, the harder I thought the questions were, the more I put my own input into it. 

So what will I do next time when I interview someone I know?

Regardless of how close I am to the person or how much information I know about them, I will ask my initial questions and listen. No adding information to seek out what I expect them to say. I just want to use their voice and let their own opinions to speak. I am the interviewer. Not the interviewee. And that needs to be solidified to the fullest extent. 


Below is the link to my project on Marica Pazarkoska as well as the slides I presented:





DA Beta: Not so #Goals : Abby Poposki 


Hey Abby, i’m loving your evolving DA!

I have seen your Twitter polls pop up on my feed and I think they are an amazing way to gain insight into what your followers want to see as well as being able to quickly get a “yes” or “no” answer to an iteration that you have been thinking about. 

The cohesiveness of the VSCO filters not only feeds into the aesthetic appeal that most popular Instagram accounts want to portray, but since your Instagram page has launched, the “meme” (if you want to call it that), called “VSCO girl” has also taken over and increased in popularity. This link shares some information on it: https://www.independent.co.uk/life-style/vsco-girl-what-mean-stand-for-wear-trend-scrunchie-instagram-tiktok-a9121556.html

In terms of the captions to your Instagram photos, I find that sarcasm is usually extremely hard to portray in written words in comparison to real life speaking as you don’t have the use of tones and pitches as you do when simply using your voice. I really like the idea of incorporating the “behind the scenes” aspect into your captions but I think it will be a matter of trial and error to find what works cohesively and effectively. 

All in all, I love where your DA is taking us and I look forward to increased content creation and a much larger Instagram feed that you can show us at the end of semester!




Turning My Average Podcast, Into a Beta Podcast: Ben Floyd


Hey Ben, i’m loving the direction your digital artefact is taking!


Part of the Youtube world is paying attention to details…. Thumbnails, captions, consistent uploads, promoting and creator/viewer interaction. I think your beta has delved into all of these realms and it will have an increasingly positive effect on the final project. 


I think the way to broaden your intended audience to increase engagement simply comes from the change in content itself… for example, having the captions of the videos highlighting different aspects of life in order to appeal to different markets. The way in which you have shot your content is great and I think it should remain the same, it’s more so what you’re talking about that should change from video to video, unless there’s a particular subject that gains a large amount of following and you want to stick with that. 


Branching out to other platforms and using your guests in the video’s as your promoters can be a smart way to increase followers that are outside your current viewing circle. If you have guests that are out of your immediate friend/family group and they promote your work, the likelihood of new followers is larger than if you maintained a close knit circle in terms of guest selections. 


Keep up the good work…. And ps. Great guests selections.